All growers know how important it is to track weather conditions on their farm. Planting and harvesting scheduling, yield predictions, water/irrigation management, pest and disease mitigation and prevention, and financial planning are all greatly impacted by weather events. With the effects of climate change leading to less predictable weather and more ‘extreme’ and ‘unprecedented’ weather events, getting accurate weather information as soon as possible can have significant effects on how growers react to protect their crops.

In this customer spotlight, we are shining a light on a Harvest Quality Vision (HQV) user in the UK, Avalon Growers Producer Organisation (AGPO). This collectively owned marketing organization was formed in 2016 and is 50% grower-owned. Over a dozen apple and pear growers across the Cambridgeshire, Norfolk, Kent and Hampshire regions have combined forces to manage the sale and marketing of their own fruit through AGPO. They have been using Croptracker since the 2020 harvest. For this piece, we spoke with Simon Everett, who is the farm manager at Moatlands Farm, one of the largest growing members of AGPO.

Croptracker is very excited to announce we will be exhibiting at the International Fresh Produce Association’s Global Produce and Floral Show this year. The show will be hosted at the Georgia World Congress Center in Atlanta from October 17-19th.