Croptracker - Press Releases

Croptracker is pleased to announce the pilot launch of their crop management and record-keeping software by the BC Fruit Growers' Association.

The BC Fruit Growers' Association has represented the interests of British Columbian fruit growers’ interests since 1889 and aims to help create a healthy food system for the long-term prosperity of the tree fruit industry.  It advocates governments for positive change to risk management programs, such as crop insurance.  It also provides services and products to growers - the most recent service being access to the Croptracker platform.

Croptracker will capture information electronically that was previously lost in manual, written records.  "The pilot project will establish how this once-isolated, written information can be used to generate value for growers," said Pinder Dhaliwal, President of the BCFGA.   Croptracker will introduce automated alerts and enhance traceability, and provide the ability to draw on recorded activities to better manage the farm.  Croptracker will be linked to the BC Tree Fruit Production Guide to ensure that all crop recommendations are up-to-date and current.

“We’re very pleased that the BC Fruit Growers Association is bringing Croptracker to its members,” says Matt Deir, CEO and founder. “Every grower within the association will now have full access to the record-keeping, reporting, traceability, and other functionalities Croptracker offers."

Croptracker is a cloud-based crop management software platform that combines data from RFID systems, weather stations, soil sensors, and user-inputted information to help growers, co-ops, and associations make better decisions and be more profitable. Starting in 2006 with the consult of the Ontario Apple Growers Association, Deir and his team began building Croptracker into the powerful software used today by more than 2,000 growers from 41 countries.

Croptracker is unique among agricultural software platforms, as it is built on a foundation of collaboration with Canadian growers.  Over 12 years and countless software advancements later, Croptracker continues to be shaped by grower input as it expands around the world. As a result, the software reflects and combats today’s most pertinent challenges facing growers.

To open their free Croptracker account, members of the BC Fruit Growers' Association are asked to contact Brenda Jorde, Member Services Coordinator and Replant Admin at 1-800-619-9022.

Person uses tablet to scan bin of peaches with Croptracker's Harvest Quality Vision technology.

Smart scanning system to detect fruit size, colour and possible defects

For immediate release

Vineland Station ON, 13 September 2021 - Ontario’s tender fruit and apple growers have joined forces with a local agtech company to further develop its smartphone-powered computer vision system for Ontario tree fruit.

Ontario Tender Fruit and Ontario Apple Growers are working with Kingston, Ontario-based Croptracker to expand their Harvest Quality Vision (HQV) system with new crop load and defect detection tools.

These enhancements to the HQV system will enable scanning of both harvested and unharvested fruit to identify possible defects. As well, growers will be able to scan fruit growing in their orchards early in the growing season to determine size and colour accuracy, which will greatly improve the accuracy of yield and harvest timing predictions.

“An enhanced Harvest Quality Vision system will help growers have more consistent, higher quality fruit and less reliance on manual processes,” says Ontario Tender Fruit Growers Chair Phil Tregunno. “For many growers, labour represents the biggest share of their cost of production and adding automation will help offset some of those costs.”

Harvest Quality Vision uses artificial intelligence to determine fruit size, colour and crop load. Growers are automatically alerted if it finds deviations from any acceptable standards. Not only does this eliminate time-consuming manual inspection of harvested fruit, but it also lets growers and field/orchard managers respond to crop load issues, quality defects or disease issues before the fruit is packed.

“This smart technology will let us respond more quickly to crop load problems, quality defects or disease issues not just before harvested fruit is packed, but also even while the crop is still growing in the orchard,” adds Ontario Apple Growers Vice Chair Brian Rideout. “It’s another tool for growers to ensure we’re producing and delivering the best quality local fruit for consumers.”

HQV is the latest addition to the Croptracker software system, which traces its roots back to the Ontario apple industry and growers needing a tool to automate tracking crop protection applications in their orchards. Apple Tracker, Fruit Tracker and Nursery Tracker were ultimately combined into Croptracker, which offers traceability, record-keeping, scheduling, employee communication and analytics, and reporting capabilities.

“We have a long history of partnership with Ontario fruit growers and our collaborations with the industry and with the Ontario Ministry of Agriculture, Food and Rural Affairs have been essential to the growth and success of Croptracker over the last decade,” says Croptracker Founder and Chief Technology Officer Matthew Deir.

The project is funded in part by the Canadian Agricultural Partnership, a five-year provincial-territorial initiative.

The Ontario Apple Growers represents the province’s 215 commercial apple farmers. Visit

The Ontario Tender Fruit Growers is a not-for-profit, independent farming organization governed by grower members. Visit

Croptracker, Inc. develops award-winning farm management software solutions for industry leaders. Its mission is to make crop production safer, more efficient, and more profitable. For more information, visit



For more information:

Phil Tregunno, Chair – Ontario Tender Fruit Growers, 905-984-0437 or

Sarah Marshall, Manager - Ontario Tender Fruit Growers, 905-687-0867 or

Brian Rideout, Vice Chair - Ontario Apple Growers, 519-365-5428 or

Kelly Ciceran, General Manager – Ontario Apple Growers, 905-6870-0874 or

Jeff Chemeres, Chief Strategy Officer – Croptracker, Inc., 416-908-8672 or

Croptracker is delighted to soon have the privilege of collaborating with Mr. Craig Hunter beginning October 2018.  The Ontario Fruit and Vegetable Growers Association's 2018 Award of Merit winner will advise the crop management software team on developments related to chemical use and traceability.

Croptracker, Inc. is excited to announce a long-term adoption and service level agreement of its crop management and record-keeping software by Mr Apple New Zealand Ltd. Mr Apple is New Zealand’s largest fully-integrated grower, packer, and marketer of apples.

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