Our Mission

Our mission is to make global food production safer, more efficient, and more profitable through integrated software, hardware, and consulting services.

 

Our Story

At Croptracker, we're more than just an ag tech software provider – we're a dedicated partner in your farm's success. As we approach our 20th anniversary in 2026, we reflect on two decades of innovation, collaboration, and unwavering commitment to the agricultural community. In an industry often marked by rapid change and uncertainty, Croptracker stands as a pillar of stability and expertise.

 

Croptracker team doesn’t just design software, we design solutions

Founded in 2006 by CEO Matt Deir, Croptracker was born from a direct need identified by the Ontario Apple Growers (OAG) for a more efficient spray module. In close consultation with the OAG, Matt began developing the powerful database system that would later become the Croptracker platform. Since then, we've grown alongside our partners, continuously evolving to meet the complex demands of modern agriculture.

 

20 years of cultivating the future of agriculture

2006

Seeding Croptracker

Croptracker was founded to address the need for better spray management among members, initiating the development of our Spray module in direct response to a request from the Ontario Apple Growers. (OAG)

2008

Orchard Management Beginnings

We formalized our partnership with the OAG and the Ontario Tender Fruit (OTF) to develop comprehensive harvest tracking and bin tagging solutions, labour tracking features and start the post-harvest inventory tracebaility process.

2010

Post Harvest Traceability

Croptracker expanded to include storage and packing traceability solutions, utilizing RFID technology for automate storage room inventory logs and enhancing end product tracking from field to consumer.

2012

Into the Field

Croptracker introduced field pack functionalities tailored for in field fruit and veggie harvest and packers, encompassing shipping, receiving, and order desk management. Growers were about to harvest, label and pack to order in the field, greatly improving operational efficiency.

2014

Market Expansion

Our spray program's success led to expansion into the United States, supporting apple growers in Pennsylvania with advanced spray management tools.

2016

Global Good Agricultural Practices Software

We broadened our reach to California and New Zealand, adapting our platform to diverse agricultural environments and introducing GAP Reports and Audits functionalities to support compliance.

2018

Digital Quality Control & Team Expansion

The launch of our full ERP system with Mr. Apple marked a significant milestone, alongside the development of Harvest Quality Vision and the launch of our Quality Control module, accompanied by strategic staff expansion to support our growing platform.

2020

Computer Vision Worldwide & Offline Mode

Harvest Quality Vision was launched globally, expanding our customer base and global reach. We also introduced harvest, shipping, and punch clock offline capabilities, ensuring uninterrupted operation in various field conditions, and further expanded our team.

2022

Crop Load Vision Launch & New Office

Croptracker engaged in custom development projects with international organizations, showcasing our flexibility, and continued innovation with the development of Crop Load Vision and Starch Quality Vision. We also moved into a new, larger office.

2024

Offline Everywhere & Predictive Crop Load

Croptracker focused on achieving complete offline functionality across all modules, including field pack and spray, and advancing predictive crop load projects to help growers plan more effectively. We also expanded our international market with tradeshow visits and new partnerships.

2026

20+ Years of Croptracker

We celebrate our 20th Anniversary, a testament to our enduring commitment to the agricultural sector and a springboard for future innovations. Our customer base is expanding to include more fields grown vegetable and specialty crop workflows.

 

Our Commitment to Our Growers

The future of farming is uncertain, but your software provider doesn't have to be. Croptracker offers the stability and reliability you need to navigate the challenges of the agricultural landscape. We are thrilled to announce that next year Croptracker is turning 20! This milestone is a testament to the dedication and support from our users and partners.

Leading up to this anniversary, we are excited to reflect on our journey and look forward to shaping the future of agricultural technology with our growing partners and customers. We value your feedback and invite you to share your thoughts as we embark on our next 20 years. Help inform our next 20 years!

 

Get in touch

If you are interested in learning more or have feedback for us, we’d love to hear it!

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Why Croptracker?

Croptracker’s system is completely modular, so you use and pay for only the modules you need. Just need spray records? No problem. Looking for a comprehensive farm management software for every step of your operation? We can do that too.

With customers in 41 countries, and more than 60 000 fields mapped, Croptracker is committed to constant innovation, and to working with growers every day to design new features and improve our platform.

Whether you are looking for a simple spray record app to replace your spreadsheets, a pack house system, harvest inventory tracking, or a powerful labor tracking app - Croptracker has the right farm management tools for you.

 

Compare Croptracker

 CroptrackerHectrePickTraceRadfordsProduceProFieldClockFarmsoft
Offline mobile app and browser version Offline mobile              
Global coverage Global coverage              
Spray input tracking Spray tracking              
Harvest inventory traceability Harvest traceability              
Task assignments and farm journal logging Task assignments              
Employee management and time tracking Employee management              
Piece rate and field packed inventory tracking Piece rate tracking              
Post harvest packing and processing traceability Harvest traceability              
Shipping records and standardized BOL and Receipts Shipping records              
Incoming and outgoing order and expense tracking Order tracking              
Up-to-date storage inventory management Storage management              
Digitized and standardized inventory quality control and scouting records Quality control              
Computer vision post harvest fruit size and color sampling Computer vision post harvest              
Computer vision post harvest fruit size and color sampling Computer vision pre-harvest              
Computer vision post harvest fruit size and color sampling Computer vision starch scores              
GAP form and audit reports GAP reports              
Open API/SDK Open API/SDK