Croptracker, Inc. is excited to announce a long-term adoption and service level agreement of its crop management and record-keeping software by Mr Apple New Zealand Ltd. Mr Apple is New Zealand’s largest fully-integrated grower, packer, and marketer of apples.

Mr Apple's commitment to product quality and traceability is a natural fit with the Croptracker platform. Since 2006, Croptracker has provided fruit and vegetable growers with advanced solutions to drive an increase in production efficiency and traceability while decreasing overall operational costs. Croptracker's mission is to develop technology to help the fruit and vegetable industry become more efficient, profitable, and sustainable.

"We are excited to begin this journey with Mr Apple,” says Jeff Chemeres, Chief Strategic Officer of Croptracker. "Like the team at Croptracker, every person within Mr Apple's global operation is focused on bringing the very best product to the end user. We are excited to be working with them on our companies' ongoing paths to operational and product excellence.”

"After a global search, we selected Croptracker because it’s a well-established and comprehensive solution that creates orchard operational efficiencies and is easy to use,” says Andrew van Workum, CEO of Mr Apple. “We are looking forward to rolling it out across all our orchard operations. This is a significant step for Mr Apple and the 1,300 orchard staff that will rely on the Croptracker software.”

Mr Apple employs over 2,200 staff at its peak, operates over 1,100 hectares of orchards, and exports more than 4 million cartons of apples every year. Mr Apple is focused on how it can deliver the very best apples to its customers. It prides itself on their apples being “safe, pure and 100% traceable back to source” and holds food safety and traceability certifications from some of the most demanding programs in the world.

Croptracker is a cloud-based crop management software platform that combines data from RFID systems, weather stations, soil sensors, and user-inputted information to help fruit and vegetable growers, co-ops, and associations make better decisions and be more profitable. Starting in 2006 with the consult of a small group of apple growers in eastern Ontario, Croptracker is used today by more than 2,000 growers from 41 countries.